Onboarding additional Atlas Copco brands into HubSpot Enterprise.
A standardised brand-enablement framework — delivered in two service tiers, priced per brand, so every brand in the group goes live consistently and at speed.
Project context
Atlas Copco operates a HubSpot Enterprise portal that powers marketing for an expanding number of group brands. As new brands come on board, each one needs its own branded domain, templates, marketing assets and governance — consistently configured inside the same portal. This proposal sets out a repeatable, per-brand enablement model so that every new brand is onboarded the same way, on a predictable timeline, against a single quality bar.
Our approach
Standardised
Every brand follows the same provisioning path, the same templates and the same QA checklist — no bespoke variation per brand.
Predictable
Fixed phase structure and effort bands per brand make planning, sequencing and forecasting straightforward across the group.
Scalable
A repeatable framework designed to absorb additional Atlas Copco Group brands over time, without re-running discovery for each one.
Service Tier 1 — Brand Provisioning
A complete technical onboarding of a new brand into the existing HubSpot Enterprise portal — enabling marketing teams to immediately create and publish branded landing pages and marketing assets.
| Phase | Estimated effort |
|---|---|
| Discovery & Brand Provisioning | 1 days |
| HubSpot Domain Configuration & Platform Setup | 1 days |
| Brand Templates | 2.5 days |
| Marketing Assets & OneTrust Integration | 1 days |
| Quality Assurance, Stakeholder Review & Production Deployment | 2.5 days |
| Total | 8 working days |
What's included
Brand Provisioning
- Discovery & Kick-off
- Brand Kit Configuration (logo, favicon, colours & typography)
- HubSpot Domain Configuration
- Website Navigation Configuration
- Brand Assignment & Asset Validation
Marketing Configuration
- Email Brand Configuration
- Subscription Types Configuration
Brand Templates
- Landing Page Template
- Thank You Page Template
- 404 Error Page
- 500 Error Page
- Email Subscription Preferences Page
- Subscription Confirmation Page
- Unsubscribe Confirmation Page
- Backup Unsubscribe Page
Marketing Assets
- Branded Form Configuration
- Branded CTA Configuration
- OneTrust Cookie Banner Integration & Validation
Quality Assurance & Deployment
- End-to-End Quality Assurance
- Cross-browser & Responsive Testing
- Production Deployment Support
- Post Go-live Validation
Service Tier 2 — Brand Growth Platform
Everything included in Service Tier 1, plus a strategic optimisation layer designed to maximise search visibility, AI readiness and long-term content performance for each brand.
| Phase | Estimated effort |
|---|---|
| Blog Platform Configuration | 1 days |
| SEO Foundation | 0.5 days |
| AEO Configuration | 0.5 days |
| AI Foundation Setup | 0.5 days |
| Training & Knowledge Transfer | 0.5 days |
| Additional total | 3 working days |
What's included
Content Platform
- Blog Listing Template
- Blog Post Template
- Author Template (where applicable)
- Blog Tag & Category Configuration
- Blog Branding & Styling
SEO Foundation
- Technical SEO Verification
- Metadata Validation
- XML Sitemap Verification
- Robots.txt Validation
- Canonical Tag Verification
- Internal Linking Review
AEO — AI Engine Optimisation
- AI Visibility Assessment
- AI Search Readiness Review
- Entity Optimisation
- Structured Content Recommendations
- HubSpot AI Visibility Configuration
- AI Search Performance Baseline
AI Foundation
- Breeze AI Configuration
- AI Brand Voice Configuration
- AI Content Generation Configuration
- AI Prompt Template Library
- AI-assisted Landing Page & Blog Configuration
- AI Governance & Best Practices
Enablement
- Administrator Training (2 hours)
- SEO, AEO & AI Workshop
Optional — Brand Enablement Support Retainer
Once brands are live, we recommend an optional flexible, timesheet-based retainer to support the Atlas Copco marketing teams with iterative improvements, new campaigns, additional templates and platform evolutions across the onboarded brands — without needing a new statement of work for every request.
Flexible timesheet-based retainer
Based on our experience with comparable HubSpot Enterprise multi-brand portals, we suggest an indicative retainer of 2 days per month as a healthy baseline. The retainer is fully flexible and billed on actual hours worked — so Atlas Copco spends the available time where it delivers the most value that month.
Bi-weekly growth sessions
To keep momentum, we run a bi-weekly working session between Atlas Copco and Siteworx covering:
- New brand rollouts and priorities
- Template & module improvements
- Campaign, form and CTA optimisation
- SEO, AEO and AI Visibility follow-up
- New HubSpot & Breeze AI features
- Backlog grooming for the next sprint
Brand & template evolution
- New landing page & email templates
- Additional modules and components
- Design system refinements
- Cross-brand consistency reviews
Marketing operations
- New workflows & automations
- Form, CTA and subscription updates
- Segmentation & lifecycle tuning
- Reporting improvements
HubSpot support
- Functional questions
- Best practices
- Troubleshooting
- Configuration guidance
Training & enablement
- Mini-trainings on new features
- Onboarding of new brand teams
- Refresh sessions
- Knowledge transfer
AI & innovation
- New Breeze AI capabilities
- AI content generation & remix
- AI Visibility (AEO) roadmap
- New HubSpot releases
Strategic partnership
- Extension of the Atlas Copco marketing team
- Proactive opportunity spotting
- Higher campaign performance
- Faster time-to-market for new brands
Optional · fully flexible · billed on actual hours worked · adjustable at any moment to the needs of the Atlas Copco Group.
Effort summary
| Package | Per brand |
|---|---|
| Tier 1 — Brand Provisioning | 8 days |
| Tier 2 — Brand Growth Platform (additional) | + 3 days |
| Combined Tier 1 + Tier 2 | 11 days |
Effort bands assume the existing HubSpot Enterprise portal, timely access to brand assets and stakeholders, and a single OneTrust environment. Total programme effort scales linearly with the number of Atlas Copco Group brands onboarded.
Recommended proposal statement
Siteworx will deliver a standardised brand enablement service for the Atlas Copco Group, onboarding each additional brand into the existing HubSpot Enterprise portal across two defined tiers. Tier 1 provisions the brand, templates, marketing assets and OneTrust integration. Tier 2 adds the content, SEO, AEO, AI and enablement layer that turns the brand into a growth platform.
Program
Siteworx is a HubSpot Platinum Solutions Partner — delivering Enterprise implementations, multi-brand portals and reusable modules at scale.
Let's talk it through.
Book a 30-minute call with Dominique to walk through the proposal, align on the first brands to onboard and agree the next steps for the Atlas Copco Group rollout.
Book a meeting
This SOW is a subsidiary agreement to our mutual Master Service Agreement OECO Group NV — Atlas Copco Airpower NV, or MSA dd. 07/03/2022. This SOW governs the provision of ICT consultancy services by the Service Provider to the Principal on a time and material basis, in accordance with article 3.3 of the MSA.